What does a Market Research Analyst earn?

Market Research Analysts are typically paid around $83,190 per year in the U.S. Their role involves gathering, analysing, and interpreting data to provide strategic support to their employers. They usually work with a variety of stakeholders, such as companies and government agencies. A Market Research Analyst may decide to specialise in a specific area such as market segmentation, competitor analysis or consumer behaviour.

How to earn more as a Market Research Analyst

To become a Market Research Analyst, you will need a degree in either marketing, psychology, economics, business or sociology. Additionally, you could gain a diploma in market research. To increase your earning potential as a Market Research Analyst you could complete a master's degree and become a specialist, such as working in data analytics. You could also choose to work freelancer or establish your own market research agency.